HAIR CARE العناية بالشعر

In 1963, at a time when complex formulations enriched with chemicals active ingredients were on-trend, Jean-François Lazartigue gave the beauty world a new impetus, at the crossroads of scientific expertise and knowledge of the nature. Willing to create clean and non-aggressive formulas, he has developed a gentle straightening technique, without lye and enriched with natural butters, before launching a complete range of haircare products in 1976. Keep the essential, remove the unnecessary : this primary choice continues to inspire us every day. All our ranges are formulated with at least 85% of naturally derived ingredients and contain less ingredients than conventional haircare products available on the market.